How UMB Banks on Employee Storytelling

How UMB Banks on Employee Storytelling Employee storytelling is something lots of companies are doing and thats exactly what the American financial services company UMB does. We spoke to Riana Maus who is a Communication Brand Specialist and helps manage UMBs employer brand messaging and recruitment marketing. Shes a story-teller, a social media advocate and a writer. Her role involves website building, generating social content, targeted communications, event assistance and much more. Rianas goal is to drive potential candidates to UMBs platforms and engage with current associates. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  Soundcloud. In this episode you’ll learn: Why they take a holistic approach to employer brand How they use communication and marketing tactics in recruitment and retention Why their brand carries through the employees life-cycle About their regular newsletters for the talent community About their Be something more philosophy You can connect with Riana on  LinkedIn.